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9/11Effective public relations
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xviii, 486 pages : 25 cm
"Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations."--Jacket
Includes bibliographical references and index
"Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations."--Jacket
Includes bibliographical references and index
- Access-restricted-item
- true
- Addeddate
- 2021-04-26 10:00:42
- Associated-names
- Center, Allen H; Broom, Glen M
- Boxid
- IA40095919
- Camera
- USB PTP Class Camera
- Collection_set
- printdisabled
- External-identifier
-
urn:oclc:record:1256465452
![[WorldCat (this item)]](/images/worldcat-small.png "[WorldCat (this item)]")
urn:lcp:effectivepublicr0000cutl_i5p1:lcpdf:def6bc8b-e3e0-463f-9644-53b1dbf95f56
urn:lcp:effectivepublicr0000cutl_i5p1:epub:50cb4143-eb1d-40a7-b77b-d9e82c49da82 - Foldoutcount
- 0
- Identifier
- effectivepublicr0000cutl_i5p1
- Identifier-ark
- ark:/13960/t7vn4z12j
- Invoice
- 1652
- Isbn
-
0130082007
9780130082008
013123014X
9780131230149
